Gartner defines a digital commerce platform as the core technology that enables customers to purchase goods and services through an interactive and usually self-service experience. The platform provides necessary information for customers to make buying decisions and uses rules and data to present fully priced orders for payment. 

The Ecommerce Giant Continues to Gain Market Share, but Faces New Threats From Temu and Others.Despite already dominating the US market, Amazon’s ecommerce sales are growing faster than those of its competitors in nearly every product category. But new threats from Temu, Walmart, and other players may challenge its reign in the coming years.

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• Revenue in the eCommerce Market is projected to reach US$4,117.00bn in 2024.
• Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 9.49%, resulting in a projected market volume of US$6,478.00bn by 2029.
• With a projected market volume of US$1,469.00bn in 2024, most revenue is generated in China.
• In the eCommerce Market, the number of users is expected to amount to 3.6bn users by 2029.
• User penetration will be 40.5% in 2024 and is expected to hit 49.1% by 2029.
• The average revenue per user (ARPU) is expected to amount to US$1,620.00.

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